Case study · Kaitlyn Kaerhart

SHE HAD A WEBSITE, SHE NEEDED A NEW BUSINESS MODEL

A bestselling author & numerologist with a membership, book, course, planners and report products now all living on the same platform she owns. 

Scope
Full ecosystem
Built
App, site, shop, membership, backend
Platforms replaced
Five, down to one
Status
Live
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BEFORE & AFTER

Pull the handle across to see what changed!

Home — after
Home — before
BeforeAfter
Home

A name in big type became a working front door: free life path capture on the fold, one clear path in.

Where she started

FIVE TOOLS, ONE BUSINESS

  1. 01

    Products lived on four different platforms. The book pointed one place, the reports another, the course a third. Nothing shared a login.

  2. 02

    The lead magnet was a third-party quiz that had gone dead. The page still linked to it. Every visitor who clicked hit an error.

  3. 03

    Report covers were stock PDF thumbnails. A $55 product looked like a clip-art download.

  4. 04

    There was no reason to come back. No membership, no daily reason to log in, no recurring revenue.

  5. 05

    Her team couldn’t see revenue without logging into every platform separately and adding it up by hand.

What I built

SIX SYSTEMS, ONE ROOF

Member dashboard — personalised daily reading

Member dashboard — personalised daily reading

In her words
“I’ve never had a website I loved in my entire career. I’ve had agencies and different people try to build me one, and it cost me so much money. I was never happy, so I settled for good enough. Even then, my business never felt like it was running the way it should. Now I have a website I’m proud to show off. It represents me, it’s easy to use, and it’s increased my sales exponentially.”
Kaitlyn KaerhartBEST SELLING AUTHOR, 200K+ FOLLOWING
Kaitlyn Kaerhart
Video walkthrough

SEE THE MEMBERSHIP IN MOTION

Currently booking

IF YOU KNOW IT COULD BE BIGGER... IT PROBABLY SHOULD BE