TWENTY-FIVE YEARS BUILT IN 5 DAYS
Shanna Martin had the brand, clients, reviews and amazing credentials. What she didn’t have was a site that looked like any of it! She didn’t need a rebuild from 0, she needed a one week refresh.
BEFORE & AFTER
A stock-feeling tagline over a dark photo became a claim about the customer, with Shanna’s own portrait and two clear ways in.
WHAT SHE ALREADY HAD, NOW WHERE YOU SEE IT
Twenty-five years of clients
Buried in a sentence. Now a number on the front of the site.
Real client testimonials
Flat on white beside pixelated logos. Same words, designed to be read.
QuickBooks ProAdvisor Elite
Four badges at the page bottom. Now displayed where it earns trust.
Direct consultation booking
In the nav, hero, and end of every page — not one lilac button.
The office, findable
Phone, email, hours, and a live map — she serves the northwest suburbs.
A qualifying inquiry form
Two questions that tell her if it’s a cleanup or a full back office.
Plans that name the customer
Essentials, Growth, Established & Scaling — sized by where the business is.
The course as the front door
Know Your Sheet: $97, self-serve, the easiest first step in.
A blog she can keep
A structure she can post into herself, so the site keeps getting found.
WHAT CAME OUT OF EACH DAY
Before we begin
One call to understand the business, the voice and the customer. Then a checklist back: branding, colors, logo, imagery, and her content Twenty-five years of a business, and everything I needed fit on one page.
“Gillian somehow took everything living chaotically in my head and turned it into a polished, cohesive brand that still feels unmistakably like me.”
“She listened to what I wanted, challenged me when something could be better, and turned my ideas, services, and approximately 47 opinions into a website that is beautiful, intentional, easy to navigate, and perhaps most impressively for a financial services company, actually has personality.”
“I trusted Gillian with a brand I’ve spent nearly a decade building, and she absolutely nailed it. I couldn’t be happier with the result and would recommend her without hesitation.”